Words That Work: Rules #3 and #4

Two more rules for your reading enjoyment.

Rule#3: Credibility
Do you know why FNC, CNN, MSBC, etc hire contributors? It's because they can talk intelligently on a subject; they lend credibility to the discussion. No one listens to you speak if they believe you are not being honest and are credible. A doctor without any training in the law, would not be credible to discuss legal doctrine and likewise an attorney without medical training would not be credible to discuss surgical procedures.

Before you speak (or write on a topic) be sure you have credibility. It will go along way in getting your message heard.

Rule#4: Consistency
On average, people need to hear information repeated five to seven times before it sinks in. Reporters on the campaign trail get tired of hearing the same stump speech, but often its the first time voters in Iowa, New Hampshire, and South Carolina are hearing it, and they will again and again and again between now and the caucuses and primaries.

Repeating a message with small words and short sentences will go along a way in getting your message heard.